Kuo: iPhone 16 Pro demand lower than expected, iPhone 16 Plus pre-orders up 48%

According to new pre-order analysis from Ming Chi-Kuo, Apple is facing less demand for iPhone 16 Pro and iPhone 16 Pro Max than expected. iPhone 16 and iPhone 16 Plus have had more sales compared to last years iPhones, though.

Kuo did some analysis over the weekend, based on ship times on Apple’s website, as well as a “supply chain survey.” Based on the first weekend of pre-orders, Kuo found the following:

• iPhone 16 Pro Max is down 16% compared to last year
• iPhone 16 Pro is down 27% compared to last year
• iPhone 16 Plus is up 48% compared to last year
• iPhone 16 is up 10% compared to last year

Interestingly, it seems like people are far more interested in the regular iPhones than the pros this year, especially the larger sized model.

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