Apple unveils M4 iMac in new colors, nano-texture display option, more

Apple is kicking off its promised “exciting week of announcements” today with the introduction of the M4-powered iMac. In addition to the M4 chip, the new iMac features a nano-texture display option, new color choices, and more.

Here’s what Apple has to say in today’s announcement:

Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1.1 With the Neural Engine in M4, iMac is the world’s best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 24-inch 4.5K Retina display offers a new nano-texture glass option.2 iMac features a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports,3 and color-matched accessories that include USB-C.

The new iMac starts at $1,299 with 16GB of unified memory, the new iMac is available to pre-order today, with availability beginning Friday, November 8.