Apple’s new video gives the M4 Mac mini a human-like personality

3 weeks ago 8

Apple launched the M4 Mac mini today. There’s an event-style video introduction that goes in-depth on the new device, but Apple has also released a separate, shorter marketing video. In the new video, the M4 Mac mini gets a human-like personality.

Video puts spotlight on Mac mini’s versatility

The new Mac mini video aims to show how versatile the device is, highlighting features and use cases like:

its small size
diversity of ports
Apple Intelligence capabilities
support for gaming, photography, and more

The video runs just under two minutes and is a lot of fun. It gives the Mac mini a personality, with the device bouncing around a desk, narrating what’s happening throughout the ad.

Apple’s marketing team has had some controversies with ads this year, but this new video seems like good, safe advertising that should avoid any future company apologies.

The new Mac mini is available to pre-order now starting at $599, and it will arrive to users next Friday, November 8.

What do you think of the new video? Let us know in the comments.