Apple launches new internal study focused on building smart glasses

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content to users – and it seems that the idea of smart glasses is growing within the company. A Bloomberg report on Monday revealed that Apple has been conducting a new internal study focusing on building smart glasses.

Apple wants to know what its employees think about smart glasses

According to the report, the initiative is known internally as “Atlas” and would have started last week with Apple employees giving feedback and thoughts on smart glasses. The group responsible for the initiative wrote an email to selected employees confirming the studies on products in this segment.

“Testing and developing products that all can come to love is very important to what we do at Apple. This is why we are looking for participants to join us in an upcoming user study with current market smart glasses,” the email reads.

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