Gary Sims / Android Authority
TL;DR
- Apple is not bringing its highly publicized Apple Intelligence features to the European Union.
- The territory’s Digital Markets Act (DMA) would likely interfere with Apple’s overall plans.
- Along with Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing are also not coming to the EU.
Earlier this month, Apple held its annual Worldwide Developers Conference (WWDC). There, it launched Apple Intelligence, the umbrella term that will be the home of generative AI tools for iPhones, iPads, and Mac computers. The company spent approximately 50% of its keynote event solely focused on these new technologies and how they will make using its products better.
Unfortunately, it looks like nearly half a billion people won’t be able to experience Apple Intelligence features. Today, via Bloomberg, we learned that Apple will not launch Apple Intelligence in the European Union. The reason behind this is the Digital Markets Act (DMA), which is the main reason Apple has been pushed to change many of its policies, such as moving the iPhone to USB-C, allowing third-party app stores, and allowing developers to use third-party payment systems and bypass Apple’s previously mandatory 30% cut of all profits.
Apparently, Apple anticipates the DMA will mess with its Apple Intelligence plans, so it’s just not going to launch it there.
This is a developing story…
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